The web is a rapidly evolving space. Technologies and development techniques can appear quickly. 2017 is sure to bring some amazing website designs, but if we look hard enough, we can already start seeing some trends that are sure to dominate websites in 2017.
Colour choice for a website is incredibly important. It can influence visitors’ emotions, thoughts, and conversion rates. So, what are going to be the colour trends for 2017?
Pantone has unveiled their 2017 colour of the year – Greenery. It’s been chosen as a symbol of new beginnings; a refreshing and revitalising shade. I don’t expect every website in 2017 to be green, but I’m sure there will be several web designs inspired by this.
If you’re looking for inspiration regarding colour combinations, you can view some of Pantone’s recommended colour pairings on their Colour of 2017 page.
Emphasis on the content
We’ve spent years adding things to our websites such as sidebars, headers, banner ads, sidebar ads, calls to action, comments, popups, social media buttons, signup boxes, etc. All of these things have ended up cluttering our websites and taking up more and more real estate, taking the attention away from the entire point of a web page: the content.
In 2017, websites are likely to start moving back to basics and placing more emphasis on content. Whether that means we remove all of the other distractions we’ve spent years adding, or just making them take up less real estate is yet to be determined. Getting back to the heart of a website — the content — will be prevalent moving forward.
Geometric shapes, lines, and patterns
It seems as though the use of geometric shapes, lines, and patterns have really taken off in the late part of 2016, and I anticipate this continuing through 2017. There are various ways in which geometric shapes have made their way into websites. Be it the use of circles around images, photos that are geometric heavy, or the overall design of the site relies heavily on the use of lines and patterns.
There is nearly infinite amount of ways in which you an integrate geometric shapes, lines, and patterns into your website, and this could be one way in which designers take fat design to a new level (and even add some personality, as mentioned above). Overall, expect to see these types of design styles more throughout 2017.
Typography goes big.
Typography is getting bigger and bolder.
Already 2016 saw an increase in size and ‘out-there’ designs but this trend isn’t stopping any time soon.
Brands will be going bigger, more eye-catching, and even full screen. Dynamic colours and textures will be added to interesting and vibrant fonts to create an overall ‘wow’ effect. It seems typography works well both to for drawing and keeping user’s attention. Large typography can be used effective to break up the grids, especially if the site has a long scrolling page.
Whilst we think everything on this list is pretty great, don’t try and fit every single one of these trends into your new website.
Some will work for some companies, others won’t. Pick and choose which styles and capabilities your client both needs and wants. Trying to do too much will instantly decrease the UX of your website. So be selective, be careful, and, most importantly, be creative.