As local website designers in Ballito, one of the most common questions we get asked is “what is local SEO” Or “How do I get my local business to come up first on Google?”
Firstly, you need a basic understanding of what local SEO is.
What is Local SEO?
Local SEO is all about increasing search visibility for businesses that serve their communities face-to-face. These can be brick-and-mortar businesses with physical locations, like a grocery store or dentist’s office, or service-area businesses that operate throughout a certain geographic area, like an electrician or house cleaning company. This includes everything from claiming a business listing to ensuring a franchise location appears in a local search on Google. It also extends to managing online ratings and reviews, local-centric social media engagement, ensuring that you have that you have quality content on your website, and beyond.
Great, so now we have a basic understanding of what local SEO is but what now? We recommend that the very first thing you should do is set up a Google business page.
How to set up a Google Business Page.
Claim your Google Places for Business page and make sure your contact information, opening hours, address and contact details are complete. In fact, make sure the entire profile is fully complete.
Providing category information about your site gives Google a better understanding of the topic of your business and creates a signal that you are related to any localised searches about what your business does.
This will be the easiest way for your business to show up in search and maps.
Great, now your Google Business page is set up you can move over to Google+.
Setting up your Google Plus Page.
Once your Google Business Page has been set up, you will then need to link it to a Google+ Local page. This page is more focused on social interaction. It can feature reviews, information about the restaurant, images and posts, plus users will be able to access images, videos and comments. you. Social interaction and reviews are a key component to local SEO, if you haven’t already then set up your Google+ Page and link your Business Page.
Now it’s time to make sure your website is optimised for local SEO.
On-page local SEO
When you’re optimising local pages on your website, it’s important to include the address (in a consistent format) on the page and also the location within the content as well as the page’s title tag.
The page’s title tag should feature the brand name, the keyword being targeted and the location. You should also think about this with the meta description of the page.
If you only have one address, you could also include it within your footer as an additional reference.
Embedding a map on your ‘contact us’ page or local place pages can help local SEO rankings too, as it further illustrates where the business is located.
That’s it, easy peasy! Now is the time for you to take advantage of local SEO services and boost your business before your competitors catch on. All local businesses, from plumbers and builders to florists and accountants or anyone with a local business, can improve their local SEO. So get started today!
Contact us if you have any questions or need Ballito Web Design to help you with your Local SEO.