In 1998 when Google was founded, they revolutionised the search industry and Website Ranking by introducing backlinks as the main ranking signal. A backlink is a hyperlink that links from a Web page, back to your own Web page or Web site, the more popular the website or web page linking back to you would signal a positive sign to google that your web page was of relative importance and give you a higher priority on their search results.
Fast forward to 2015 and “backlinks are still the most important ranking signal” (According to Matt Cutts), but Google also relies heavily on 100s of other ranking signals.
Google doesn’t let people know what the exact ranking factors are, however, through a combination of research, testing and experience, a good website designer or S.E.O expert knows what the most important factors are. As an example, most people would agree that the following are the most important ranking factors for your website.
- Number of inbound links (Backlinks)
- Keyword usage
- Site structure
- Site speed
- Time spent on site
- Quality of inbound links (Quality Backlinks)
It is important to note that although humans set the algorithm, they do not control the ranking process. The ranking is left completely up to the algorithm.
An important thing to note for anyone with a new website. A website that is old and trusted is more likely to rank higher in Google than a new website. This does not mean that a new website will not achieve good a Google ranking, but it means it will take more time. With a good website build given that your website is within the Google Ranking Rules” after about 4 to 6 months, you can start getting some good traffic from search engines.
Contact us to find out more about S.E.O and building a website that gets found on Google.