Since 2004, Facebook has grown a staggering user base, boasting over 1.65 billion active users at the end of 2015. So unless you’re selling one of the most niche products on the market, there is a very good chance that your target audience has a presence on the site.
Depending on your goals and the product that you are selling, advertisers can set a targeting filter to select which group of people will see their ad. This makes it possible to focus on or target the people most likely to be interested in the product you have to offer, amongst a billion Facebook users.
Here’s a hypothetical example. Imagine you’re the owner of YouthRazor Inc. and you’re about to launch your new product: The most revolutionary razor on the market for young people dealing with their first shaving problems.
The product is awesome and the market is simply huge – you just have to let every male teenager know about your product! So, you go on Google and start bidding for keywords like “Teenager shaving,” “Teenager razor,” etc. Gosh! The results are amazing! It seems like every person performing those searches clicks on your ads, and most of them buy your product.
But your dreams are pretty soon dashed by an awful truth: Teenagers are not searching for razors on Google. Even though every male in the world has bought at least once some kind of razor, the volume of Google searches for them are pretty low. They just go to the mall and pick what’s on the shelves.
Your mind blowing 40% conversion rate on Google Ads will simply never make you rich because demand for buying razors online is just too low for your business to bloom. But, you know the market is potentially huge and it needs your solution! What do you do?
You turn to Facebook Advertising and start playing with it. You quickly create a nice advertisement and target it to every male in South Africa with an age within 13 to 20 years old. In just few minutes, you’ll be able to generate demand for your products among your entire target audience.
Sure, your conversion rate won’t top the 40% you had on Google, but business-wise, your chances of seeing YouthRazor Inc. on the Fortune 500 list are much higher when converting 5% of the 8 million young males in the South Africa than converting 40% of the 100,000 teenagers searching for razors online.
Contact us and let’s talk about how to make Facebook advertising work for you.